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About


SubCulture is an environmentally conscious brand with its distinctive design for the fashion forward woman of today. Founded by celebrated Costume Designer, Poornamrita Singh, the brand was conceived as a movement to create high quality fashion with a mindful approach. The brand is committed to redefining its footprint, making conscious decisions throughout the development process, from sourcing raw, natural materials and adopting sustainable practices.

SubCulture targets to empower the modern day woman, who is a perfect balance of feminine and confidence with exclusive designs that are structural with a distinct identity borrowing elements from the vibrant and unique attributes from age old cultures, ethnic communities, indigenous tribes and the raw beauty of nature.

The new collection inspired by Romanticism is a composition of aesthetic elements drawn from creative emotion illustrated in the sensual imagination of art music and literature. Each signature garment presents a sense of romance and passion, seduction and sophistication, creatively translated into its design and detail. Effortlessly wearable from day to night, from the board room to a night on the town – modern classics for timeless dressing.